Are You Using Fake News Sites?
Fake news sites have been used and embraced by online marketers as a successful sales tool. You could have seen a fake news site or two before if you've been browsing the Internet and looking for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this signifies for online marketing.
The most popular signs of a fake news site are either a supposedly legitimate news report video on something coupled with several supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources previously, and the only real reason these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
Just how these fake news sites have gotten away with it previously simply by using paid advertising to have their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means that they have purchased a banner ad to look on CNN's website
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This really is one of the major ways which these sites have already been able to sneak beneath the radar seemingly playing by the rules as much as this point. Nevertheless now the FTC has passed a new law which forbids the utilization of these sites as a marketing tactic. Numerous consumers were likely feeling betrayed and tricked until enough of them complained to have the Federal Trade Commission's attention.
It won't take extended because of this to pass into other niches. If you've been using these kind of sites as your landing pages, it may be time and energy to start looking for other choices with regards to marketing your products or services.
The FTC has also drop on using outlandish and specific claims or testimonials unless they are absolutely able to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying an image of a slim "after photo" person are just what they are talking about.
As the FTC is tightening its watch over affiliates, you can find still methods to happily coexist and make serious money online through white hat marketing practices. The key as far as the FTC is worried is transparency in marketing.
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